Guidance for Inclusive Crisis Communcation

Most people agree on the basic presumption: Let’s bring in the kids. So how do we do it?

This document is a practical guide for communicators. It provides guidance in reaching and communicating with children and contains examples of successful efforts and best practices from countries around the Baltic Sea.

The core recommendation of this communication strategy is to engage children through hands-on activities rather than theoretical explanation. Gamification makes learning enjoyable, and involving parents, especially in vulnerable communities, is crucial to reach the entire family. Materials and exercises should reflect local conditions and hazards to be more relatable. Problem-solving exercises encourage critical thinking, while empowering children with responsibilities fosters a sense of ownership and encourages them to share information within their families.